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Brief description of the process behind 'Orenda'. Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
PROCESS
PROCESS
LOGOTYPE DESIGN
ICON
IG COMMUNICATIONS
How do I turn a product launch into a cultural moment?
PROCESS
CONTENT CREATION
PACKAGING ITEMS
A transmedia rebranding campaign for Moritz Barcelona, built around a new Radler and a specific audience: the Hedonistas en Lycra. People who play sport for the celebration... not the score. From market research and audience segmentation to brand identity, naming and campaign execution.
PROCESS
PROCESS
EDITORIAL DESIGN
ICON
IG COMMUNICATIONS
PROCESS
LOGOTYPE DESIGN
ICON
IG COMMUNICATIONS
DETAILS OF PROJECT
Market Research, Creative Concept, Graphic Identity, Naming & Transmedia Campaign. In collaboration with Katherine McKenzie, Irene Garcia & Maria Hernández.
Elisava Master Project
MORITZ, YEAR 2025
VIEW PROJECT ONLINE →
09
INSIDE PROJECT
'MORITZ'
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