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What happens when a fashion campaign moves beyond the billboard and takes over the city?
Charo Ruiz Ibiza — Lia Byte Takes Over the City
DETAILS OF
PROJECT
An AI social media video commissioned by Charo Ruiz Ibiza, featuring The Clueless digital model Lia Byte.
Working from images developed by The Clueless, I created the generative animation, visual effects and final edit, integrating the campaign into an urban environment. The project was developed under the creative direction and supervision of The Clueless.
ROLE
Generative animation
Visual effects
Video editing
CREDITS
Client: Charo Ruiz Ibiza
Creative direction & supervision: The Clueless
Digital avatar: The Clueless
Image generation: The Clueless
Generative animation: Rodrigo Meiriño
VFX & editing: Rodrigo Meiriño
Digital model: Lia Byte
DATE & PLACE
06/2025, Barcelona

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INSIDE GEN AI 'CHARO RUIZ IBIZA'
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